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Licensing Link Europe secures sweet deal with Bioworld International for PEZ

Licensee has created a range of clothing, bags and accessories for the confectionery brand.

Licensing Link Europe is continuing to build up the consumer products programme for the PEZ brand across the UK and Eire – securing Bioworld International as the latest partner.

The licensee has created a range of clothing, bags and accessories inspired by the confectionery brand. Targeting online fashion and high street retailers, the first designs are available now on www.boohoo.com.

“We are delighted to be working with the PEZ brand and look forward to working closely with their creative team to help create a fun, vibrant lifestyle range in keeping with the brand’s own outlook and belief,” commented Richard Radford, head of licensing at Bioworld International.

Chris Taday, director at Licensing Link Europe, continued: “We are extremely pleased to have signed Bioworld International as our apparel and accessories licensee for the PEZ UK programme, getting off to a great start with leading online retailer Boohoo.com.

“PEZ is an iconic brand: from the sweet bricks to the dispensers themselves – some great key attributes to develop some outstanding new consumer products.”

PEZ began life in 1927 when Eduard Haas III invented a small, rectangular mint sweet, followed by the distinctive comic-figure head dispensers. Today, the PEZ Group sells around 70 million dispensers and five billion PEZ sweets annually.

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