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Licensing U returns to Licensing Expo 2021 in all-new format

Licensing International-produced programme will host more than 20 seminars as part of the event’s digital platform.

The popular Licensing U is set to return as part of Licensing Expo’s all virtual programme later this year.

The education programme – which is produced by Licensing International – will host more than 20 seminars part of the event’s digital platform, which runs from 24-26 August.

This year’s programme is made up of three content tracks:

Basics of Licensing, featuring a full breakdown of the ‘basics’ of licensing to introduce newcomers to all aspects of the industry;

Spotlights, featuring content on specific industry verticals and categories;

Tactics to Strategies, presenting more advance sessions which will tackle some of the latest topics and trends impacting today’s licensing industry.

“Licensing U is a staple for the Licensing Expo community, one that is well-attended year after year,” commented Anna Knight, vp of licensing at Informa Markets. “We are thrilled to announce the program’s return, especially at such a distinctive time for our industry when continued education is paramount, providing much-needed refresher courses for practiced professionals and serving as a gateway into the exciting world of licensing for those starting their journey.

“It’s always a pleasure to partner with Licensing International, especially on a programme of such a topical nature. We look forward to sharing the exceptional speaker line-up and academic seminars with the licensing community soon.”

Licensing U’s programming will become available to attendees one week before the event starts and will remain available for three months on-demand after Licensing Expo Virtual ends. Participation is simple, select the option to add a Licensing U pass when registering for the event.

Attendees can choose from two options: either one of the event tracks starting at $110 or the All Access Pass for $195. And early bird 20% discount is currently available until 23 July. Further details can be found by clicking here.

Maura Regan, president of Licensing International, commented: “Consumer spending habits have undergone immense disruption as a result of COVID-19, impacting the licensing industry in a variety of ways. Our team is committed to bringing the brightest and most creative minds to Licensing U’s virtual stage offering exciting and timely seminars; we have a lot in store and are eager to share our progress.”

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