Agency secures deals with Hallmark, Moonpig and Carousel Calendars for US brand.
Lisle Licensing has secured three early deals for US brand, Kate Smith Company, in the greeting cards, online greetings and calendar categories.
First up, Lisle – which is the sole UK licensing agent for the brand – has signed a deal with Hallmark as master greetings partner, which will see a comprehensive range of cards launch later this year.
In addition, Moonpig has been appointed as the online greeting card partner and will offer a variety of Kate Smith Company lines which have become popular across the US and Canada thanks to their mix of uplifting, happy and positive vibes and vibrant art design house style.
The range will also be extended in the coming months with designs that can be personalised to add that extra personal touch.
Finally, Carousel Calendars will launch 2022 dated calendars and diaries.
“When we first set eyes upon Kate Smith Company and saw their success in the USA and Canada, we instinctively knew they had a fantastic future in the UK quite simply because of their humorous, cheeky and happy brand which will aspire to consumers here,” commented Francesca Lisle, md of Lisle Licensing. “We are thrilled that licensees agree with us, and to have got them off to a fantastic start in key categories and strong partners.”
Jen Stephenson, UK head of licensing, said the company knew straightaway that Kate Smith’s brand would be a perfect fit for Hallmark. Jen commented: “We’re delighted to be working with Kate Smith Company and so excited about our partnership. Kate is a wonderful designer and we absolutely love her fun, funny, quirky and playful style.”
Martin Rees-Davies, product licensing lead at Carousel Calendars, added: “We are delighted to be working with Kate and her amazing designs and captions. With the year that we have all had, I have no hesitation that the vibrant colours and designs will bring a much-needed smile to everyone’s face.”