“We are thrilled to be working with Liverpool FC’s licensing team on home décor merchandise.”
Dreamtex has confirmed that it will be working with Liverpool FC on a range of licensed homewares.
The textile specialist will initially be launching a duvet design with the famous LFC crest dominating the front cover and pillowcases in both single and double size sets.
Fans will be able to flip the duvet over for a repeat crest pattern on a white background, giving them two choices to show their club allegiance in their bedrooms. A red fleece blanket featuring the club badge and anthem words ‘You’ll Never Walk Alone’ will also form part of the launch range, with more designs planned for the coming season.
“We are thrilled to be working with Liverpool FC’s licensing team on home décor merchandise and to be sharing in the success story of one of the world’s biggest and most successful football clubs,” commented Anthony Duckworth, md of Dreamtex. “As reigning Premier League Champions, it’s an exciting time for Liverpool fans and we hope LFC fans they will love the opportunity to show their support from their bedrooms with our official bedding.”
Stock will be arriving in early 2021 and will hopefully coincide with fans returning to the stadium. Other PR activity will include influencer gifting and consumer press competitions.