This ad will be closed automatically in X seconds.

Liverpool FC signs up to join Dreamtex roster

“We are thrilled to be working with Liverpool FC’s licensing team on home décor merchandise.”

Dreamtex has confirmed that it will be working with Liverpool FC on a range of licensed homewares.

The textile specialist will initially be launching a duvet design with the famous LFC crest dominating the front cover and pillowcases in both single and double size sets.

Fans will be able to flip the duvet over for a repeat crest pattern on a white background, giving them two choices to show their club allegiance in their bedrooms. A red fleece blanket featuring the club badge and anthem words ‘You’ll Never Walk Alone’ will also form part of the launch range, with more designs planned for the coming season.

“We are thrilled to be working with Liverpool FC’s licensing team on home décor merchandise and to be sharing in the success story of one of the world’s biggest and most successful football clubs,” commented Anthony Duckworth, md of Dreamtex. “As reigning Premier League Champions, it’s an exciting time for Liverpool fans and we hope LFC fans they will love the opportunity to show their support from their bedrooms with our official bedding.”

Stock will be arriving in early 2021 and will hopefully coincide with fans returning to the stadium. Other PR activity will include influencer gifting and consumer press competitions.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

New 45-second animation sees character and his friends pay tribute to Her Majesty the Queen, who has also turned 95....
Launching this summer, the collection includes t-shirts and tops for men, women and children....
Global partnership with Groupe SEB has seen the launch of a 50 sku Chefclub x Tefal range....
Including Silvergate Media acquiring the rights to bilingual picture book series ¡Vamos! with plans for an animated series....
Agent secures raft of merchandise deals following agreement with Moonbug earlier this year....
New partners include Haven, The Wizards, TBR The Brand Residence, Planeta Junior, BLA! Boutique Licensing Agency, License Connection and Lotus....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.