This ad will be closed automatically in X seconds.

London Entertainment Inc adds Love Islanders

Specialist agency to create licensing programmes for Belle Hassan and Lucie Rose Donlan.

Celebrity and Instagram influencer licensing specialist, London Entertainment Inc is set to create licensing programmes around two of the biggest names from this year’s Love Island.

The company – which is headed up by Saphia Maxamed – will build programmes for Belle Hassan (pictured above left) and Lucie Rose Donlan.

Belle (who at time of writing was still in the ITV2 hit show) is a professional make-up artist, a child star and daughter of actor, Tamer Hassan. Her movie credits include The Football Factory, The Last Seven and The Business.

Since entering the show, Belle has gained over 215,000 followers on Instagram.

London Entertainment Inc is seeking fashion and beauty specialists to partner with Belle, before then extending her brand into other areas.

Meanwhile, Lucie has gained an impressive 1.2 million Instagram followers since entering Love Island. She is known for her love of surfing and all things outdoors and has been a professional model.

Category specialists in electrical hair care, plus water sport clothing and equipment are among those being sought to build Lucie’s licensing programme.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

New research reveals the positive impact video games are having on the nation’s wellbeing....
New range includes tees, hats and socks, water bottles, plus football kit among other lines....
New deal includes magazines and books with first titles due to launch in Q1 2021....
Cube will operate bespoke official merchandise stores at each of the 61 matches across the tournaments....
Including British outdoor brand, Regatta teaming with Peppa Pig on a new range of outerwear and leisure accessories....
New collaboration between retailer and sports-lifestyle brand mixes retro with modernity....
Get the latest news sent to your inbox
Subscribe to our daily newsletter