Sex toy specialist set to launch latest ranges in Fifty Shades of Grey franchise.
Lovehoney is gearing up for the launch of two new ranges in its Fifty Shades of Grey collection, both focusing on the sequel, Fifty Shades Darker.
The sex toy specialist said that 75% of its current Fifty Shades of Grey customers would buy a Darker range, with the company now looking to capitalise on the interest ahead of the arrival of the second film on Valentine’s Day 2017.
The teaser for the movie broke the record for the most movie trailer views in 24 hours, amassing 114 million in its first day.
Fifty Shades Darker The Official Pleasure Collection consists of 13 pleasure products, ranging from luxury rechargeable vibrators to glass and steel toys, plus three couples’ bondage kits.
Meanwhile, Fifty Shades No Bounds Collection includes ten limited edition bondage pieces inspired by the Fifty Shades Darker story, each handcrafted from leather.
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