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Marianne James takes on new Nickelodeon role

Popular exec now vp of Viacom Nickelodeon Consumer Products UK, Northern & Eastern Europe.

Marianne James is to take on an expanded role at Viacom Nickelodeon Consumer Products, leading the business across UK and Ireland, Nordics, Central and Eastern Europe and Russia.

Marianne (pictured) previously led consumer products and commercial partnerships in the UK.

She will continue her commercial partnerships role for Nickelodeon UK in addition to her new cluster responsibilities. The new role is effective immediately, with Marianne reporting into Mark Kingston, svp, international, VNCP and Alison Bakunowich, svp, Nickelodeon, UK, Northern and Eastern Europe.

In her new role, Marianne will lead retail sales and product category teams, retail marketing and commercial growth strategies for consumer products across the UKNEE cluster, which is a strategic growth area for Viacom’s consumer products business.

Additionally, in her UK commercial partnerships role, Marianne has oversight of brand and commercial partnerships and sponsorships for Nickelodeon UK including the successful PAW Patrol Live tour and Slimefest.

“Marianne has done an incredible job growing the UK consumer products business over the past five years,” said Mark. “As we focus on expanding consumer products in strategic European markets, including Russia and Poland, Marianne will bring her experience, strategic thinking and creativity to these businesses.”

Jeannine Lafebre, senior director, VNCP Benelux, Nordics, Central and Eastern Europe and Petia Toncheva, licensing director, Russia and CIS will continue to directly lead their respective markets with a reporting line into Marianne.

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