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MDR Brand Management marks one year

Roster includes The Hershey Company, eve, Hawes & Curtis, Hawaiian Airlines and more to come.

MDR Brand Management is marking its one-year anniversary, having built up an impressive roster during the period, with further signings on the way.

The company – the brand management arm of leading law company, Mishcon de Reya – has built a diverse client roster which has accounted for over $600 million in retail sales in 2019.

It has been appointed as the global partner to confectionery giant The Hershey Company, while it is also working on brand extension and franchise developments for the likes of sleep and wellness brand eve, Hawes & Curtis and Hawaiian Airlines across the globe.

Later this year, MDR will be launching a new ethical canned water brand – PURE Norway – to help address the environmental impact around plastic pollution in the world’s oceans.

It is also working in the emerging CBD industry, with both established US brands and new European entrants on market entry strategies and regulatory issues.

MDR will further announce new high-profile brand partnerships later in the year, including the relaunch of a classic British children’s environmental and entertainment brand.

“We are incredibly excited by the positive developments over the past 12 months,” said Daniel Avener, ceo of MDR Brand Management. “Growth in our first year of operation has exceeded expectations and the ability to offer a truly connected approach to brand management to our clients has been extremely well received.

“We have an amazing network of associate partners around the world that can seamlessly deliver best-in-class integrated brand services tailored to build commercial value for brand owners. We are looking forward to delivering exceptional work for our clients in the coming years ahead.”

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