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Mercis eyes strong year for Miffy

Fresh from the character’s milestone 65th anniversary in 2020 – and picking up The Classic Licensed Property Award at The Licensing Awards – Mercis has a host of further activity planned for Miffy this year.

This includes the first mono-branded European Miffy flagship store which is due to open in the spring in the Westfield Mall of The Netherlands, with an emphasis on lifestyle, design and gifting.

The store is an addition to the already existing official bricks and mortar stores in the cities of Amsterdam and Maastricht.

In addition, Mercis – which is the rights owner for all Dick Bruna illustrations – turns 50 this year.

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