This ad will be closed automatically in X seconds.

Mercis eyes strong year for Miffy

Fresh from the character’s milestone 65th anniversary in 2020 – and picking up The Classic Licensed Property Award at The Licensing Awards – Mercis has a host of further activity planned for Miffy this year.

This includes the first mono-branded European Miffy flagship store which is due to open in the spring in the Westfield Mall of The Netherlands, with an emphasis on lifestyle, design and gifting.

The store is an addition to the already existing official bricks and mortar stores in the cities of Amsterdam and Maastricht.

In addition, Mercis – which is the rights owner for all Dick Bruna illustrations – turns 50 this year.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Five digitally activated postboxes include one dedicated to Sam McBratney and Guess How Much I Love You in Belfast....
Dress-up licensees tell sister title why the event just keeps growing in importance....
General merchandise and clothing is one of the areas which will see Store Support Centre teams 'simplified'....
95 year old brand turned into a new Hundred Acre Wood set with five characters and their own accessories....
Spotlight Licensing's Carole Postal on keeping eyes and ears open for new properties and more opportunities for existing licensors....
Beano Studios and Rocket Licensing celebrate 70 years of Dennis with major gardens partnership....
Get the latest news sent to your inbox
Subscribe to our daily newsletter