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MHS readies new artist for trade show season

Artist Bethany Joy to make debut at Atlanta Gift Market and Surtex 2020.

MHS Licensing & Consulting is continuing to grow its portfolio of artists for licensing.

The company will be introducing mixed media abstract painter Bethany Joy at the upcoming 2020 Atlanta International Gift and Home Furnishings Market in January 2020, as well as being featured on its Surtex booth in February.

Bethany ‘expresses joy’ through painting vibrant abstracts, flowers and inspirational quotes.

Her paintings have broad appeal and are available for licensing on greeting cards, stationery, home textiles, bath ensembles, bedding and more.

“We are thrilled to begin the new year and decade introducing such a bright and colorful artist,” commented Marty Segelbaum, president of MHS Licensing & Consulting. “We feel Bethany’s portfolio of fresh and trending abstract paintings will be a big hit with manufacturers at these all-important winter trade shows.”

In addition to Bethany, MHS will also be introducing new images from its already successful artist brands at both Atlanta Gift Market and Surtex (which takes place from February 2-5 at NY’s Javits Center).

Collectively, its proven art properties generate over $122 million in annual sales through licensee partners.

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