Moose Toys has given a first look at its upcoming new Octonauts toy line, which is launching in August 2022.
In partnership with Silvergate Media, Moose will release a range of vehicles, figures, plush and play-sets based on the preschool hit and its latest new series, Octonauts: Above & Beyond.
Further line expansion will include new characters, vehicles and more in late 2022.
The launch of the new Octonauts line will be supported by a 360-marketing campaign including national television, digital media buys, influencer partnerships and in-store point of sale features.
“Anticipation for the new line of Octonauts: Above & Beyond toys has been building since we announced our partnership,” commented Belinda Gruebner, chief marketing officer at Moose Toys. “We simply could not contain our enthusiasm and desire to share this first look at the line any longer.
“Moose’s strength and expertise in the preschool aisle shines with these toys designed to capture the hearts and imaginations of young Octo-fans. Widely regarded as one of the top preschool properties, Octonauts is action packed, educational and anchored in learning through problem solving and teamwork, and our toy line continues this outside of the episodes.”
Ron Allen, evp commercial at Silvergate Media, added: “When we tapped Moose Toys as our partner to develop a toy line that captured the world of Octonauts: Above & Beyond, we knew they would bring their signature innovation and vast experience in creating toys that have proven success with the preschool audience. What they delivered with this debut line is ‘above and beyond,’ and we could not be more delighted.”