Motörhead adds to spirits roster in the UK

Rock band launches dark rum, vodka and single malt whisky with Marussia Brands.

Rock band Motörhead has extended its licensed portfolio to include three new spirits in the UK.

Each of the products has been crafted with the band’s signature charisma and attitude in mind.

Aged for eight years in ex-bourbon barrels, the Motörhead Premium Dark Rum originates from the Dominican Republic and is full-bodied with notes of chocolate, arrack and vanilla, with a spicy finish.

The Motörhead Vödka is described as being ‘pure and clean yet still complex’, while the Motörhead Single Malt Whisky is made in collaboration with Swedish whisky legends, Mackmyra and its master blender, Angela D’Orazio. Matured in new American oak barrels for five years, the result is an easy to drink oaky and spicy whisky, with herbaceous aromas of tobacco and anise and character of citrus and almonds.

“The team couldn’t be more excited to be working on the Motörhead brand,” said Sarah Gandy, head of marketing at Marussia Brands. “We feel that there’s an exciting opportunity to utilise the incredible distilling of Angela D’orazio skills with the rebel spirit of Motörhead in the bars of the UK and homes of rum, whiskey and vodka fans.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
SophieRobinson500x500
 
Sophie's bright and colourful style will be reflected across a range of homeware items including bedding, lighting, home accessories, furniture and more....
LEGOFortnitenew500x500
 
LEGO Fortnite is also now its own category within Fortnite, bringing together all LEGO content within the game as a centralised destination and underlining the commitment between LEGO and Epic Games for a long-term partnership....
NickRichardsonnew500x500
 
Market intelligence specialist, The Insights Family has confirmed that founder Nick Richardson will become ceo of TIF Labs, which will focus on new ventures and innovation....
Cabbage&Tyler500x500
 
Brand licensing and merchandising agency, Dream Theatre India has secured a new partnership with children's entertainment property, Cabbage & Tyler....
PantoneMochaMousse500x500
 
There are a number of official partners for Color of the Year, with products ranging from mobile phones, fabrics and home fragrances through to web design assets....
StarlightDoubleThreat500x500
 
Andrew Lloyd Webber’s The Really Useful Group has unveiled a new collaboration with independent roller skate emporium, Double Threat Skates, celebrating the iconic Starlight Express....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.