Partnership deal includes series development, distribution, licensing and retail.
Nelvana used Licensing Expo yesterday (June 5) to reveal a new strategic partnership with global character brand, Line Friends.
The partnership deal includes the development and co-production of a kids animated TV series (52 x 11-minutes), which will be distributed globally by Nelvana (excluding Korea, Taiwan, Russia and CIS).
In addition, Nelvana will be the Canadian partner for Line Friends’ Brown & Friends brand, aimed at millennials.
Plans include a pop-up shop in Canada featuring Brown & Friends and collaborative brands.
“Nelvana is fueled by creating content with loveable characters that spark strong emotional connections with kids and families worldwide,” said Pam Westman, head of Nelvana Enterprises. “We look forward to working with Line Friends to do just that and feature its globally appealing character brands across multiple platforms, reaching global audiences and consumers in new ways.”
A spokesperson for Line Friends added: “We are proud to partner with Nelvana to strengthen and amplify the Brown & Friends’ global brand presence.”