This ad will be closed automatically in X seconds.

Netflix global consumer products team takes shape

Former Disney exec Christie Fleischer joins to oversee growing expansion into physical product.

Netflix has signalled its intentions for further growth in consumer products, appointing a former Disney executive to head up the team.

Christie Fleischer has taken on the role of global head of consumer products, overseeing retail and licensee partnerships, publishing, interactive games, merchandising and experiential events.

“Christie brings a wealth of experience and creativity from the consumer products world,” explained Kelly Bennett, chief marketing officer at Netflix. “She has helped to build some of the world’s most beloved brands and we’re thrilled that she will join us to give our fans more opportunities to interact with Netflix in new and exciting ways.

“We want to create the highest quality experience for our fans in everything we do.”

Christie added: “I’m excited to begin this next chapter with Netflix. With the amazing series and films being developed on a global scale, we have the opportunity to truly revolutionise the way people engage with the characters and shows they love.”

Christie was previously head of merchandise for parks, experiences and consumer products at The Walt Disney Company.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
Gamingstat500x500
 
New research reveals the positive impact video games are having on the nation’s wellbeing....
HMMinions500x500
 
New range includes tees, hats and socks, water bottles, plus football kit among other lines....
HKredbground500x500
 
New deal includes magazines and books with first titles due to launch in Q1 2021....
CubeRWLC500x500
 
Cube will operate bespoke official merchandise stores at each of the 61 matches across the tournaments....
PeppaRegatta500x500
 
Including British outdoor brand, Regatta teaming with Peppa Pig on a new range of outerwear and leisure accessories....
PrimarkPrince500x500
 
New collaboration between retailer and sports-lifestyle brand mixes retro with modernity....
Get the latest news sent to your inbox
Subscribe to our daily newsletter