Bel Licensing has further expanded the licensing programmes for The laughing cow/La vache qui rit, Babybel, Belcube and Kiri brands with a host of partnerships across the US, Japan and Europe.
In the US, a new deal brokered by Design Plus Licensing with Voilà Vintage, consists os a reissue of one of the most famous The laughing cow ads using the giclée technique (pictured).
In Japan, deals brokered by Copyright Asia include various Kiri apparel ranges designed by Rainbowworks, plus Belcube collectable rings with Bandai.
Moving into Europe, and deals brokered direct or by Pink Key Licensing cover various categories including The laughing cow apparel and underwear ranges by Textiss/Freegun; The laughing cow and Babybel cycling jerseys from Summit Different; The laughing cow puzzles with Upyaa; The laughing cow and Babybel kids collectables from Klein Toys; 3D magnets from Albo Trade International; and costumes from Jadeo.
“We are benefiting from the terrific work done with our licensing agents those past years, plus the recent The laughing cow 100th anniversary in 2021 without forgetting The laughing cow awarded Corporate Brand of the year 2021 by Licensing International France,” commented Patrick Tamburlin, Bel Licensing manager. “It’s exhilarating to see this acceleration in the number and the diversity of deals for our flaghship brands and our gold nugget ones.
“2023 should be at the same level with the addition of new properties in our portfolio such as GoGo squeeZ or Merkts in the US and Pom’Potes in France, plus our participation to the France Licensing Day and Licensing International Awards 2023.”
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