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New UK trade body launches to champion digital commerce

ASOS, Boohoo, Gymshark and The Hut Group among retailers behind launch of UK Digital Business Association.

Retailers including ASOS, Boohoo and The Hut Group have come together to form a new trade body which will champion the digital commerce sector.

The UK Digital Business Association (UKDBA) will support and promote the sector as it adapts to consumers’ changing needs, while also supporting the efforts of bricks and mortar retailers in their transition to a digital-first environment, reported Fashion United.

ASOS, Boohoo, Gymshark, The Hut Group, Ocado Group and AO World – the six UK based retailers launching UKDBA – saw an increase of 40.8% in employee numbers between 2016-2019, with around 10,000 further jobs expected to be added this year.

During the pandemic, the members served tens of millions of customers both in the UK and globally, and plan more than £1 billion of investment throughout 2021.

“The British online industry is one of the UK’s greatest success stories and the UKDBA is here to champion our members, their customers’ interests, providing them a voice in a rapidly evolving world,” commented UKDBA founder, Iain McDonald. “With the face of e-commerce reshaped, UKDBA members will be crucial in driving the UK’s economic recovery from Covid-19 putting customers at the heart of their ambitions, while supporting the current government’s efforts to create a technology-driven global-facing economy.

“The UKDBA will provide a voice for its members, and hope to welcome new members as it develops. It will champion the sector as it continues to adapt to ever-changing consumer needs, at the same time as supporting the efforts of store-based retailers in their transition to a digital-first environment.”

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