This ad will be closed automatically in X seconds.

Noveltex adds Betty Boop & Rachael Hale

Textile specialist looking to make in-roads in the licensing space with brace of signings.

Textile specialist Noveltex is looking to build up its presence in the licensing industry, adding the Betty Boop and Rachael Hale brands to its portfolio.

The company was established in 2013 as a wholesaler and distributor of household textiles.

It made its first foray into licensing in 2014, with its first licence being Alchemy Gothic, which director Mahmood Shafi says has enjoyed a good response.

The company is now looking to expand its portfolio of licences. It is also a distributor for Character World and its Disney and Marvel bed linen, as well as Dreamtex.

The new Betty Boop range of duvet covers and matching curtains include Superstar and Picture Perfect designs, while there are also three designs of beach towels.

The Rachael Hale collection comes in two designs, meanwhile, Misty and Mac for cat lovers and Luke and Leia for dog fans.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

Penguin Ventures has appointed the producer of print-on-demand licensed products to create and manage official webshops for its portfolio of classic children’s brands....
In the toy space, new deals live today include Nerf Elite 2.0 Motoblitz Blaster, Play-Doh Kitchen Creations Ultimate Ice Cream Truck, Monopoly and VTech Baby Laptop....
The conference - which is sponsored by Fabacus - is due to take place on 18-19 January, 2023 at the Wellcome Collection Museum in London....
Including global celebrations group Amscan International rebranding as Wonder....
The company is looking to welcome a new licensing coordinator to its UK-based team....
The most successful Japanese baseball team in history will be the first professional global sports club to adopt innovative three-way partnership model for on-field products and licensed fan merchandise....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.