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“Now is the time we need to start preparing for the AW season”

Misirli’s Kim Bown on capturing all available opportunities once the current lockdown ends.

The traditional start to the year is looking significantly different in 2021, with none of the usual trade shows – including London’s Toy Fair, Nuremberg and Spring Fair – going ahead in-person.

So, what are licensees across a range of categories doing to fill the gap? catches up with a selection to find out their plans and why it’s key for the industry to make the most of Q1 despite the calendar changes.

Today: Kim Bown, director, Misirli

“It’s going to be even more crucial that we share and update our customers with our portfolio and licence activities. Spring/summer is always traditionally a shorter and smaller season in terms of order quantities in our category, but now is the time we need to start preparing for the AW season and making sure we capture all opportunities that will be there once we get through the current lockdown.

We will continue to present via online Powerpoint meetings, our trends, licences and activity tailored to each retailer and hopefully our one-to-one meetings will be greatly welcomed by us by the second half of this year.”

This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.

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