This ad will be closed automatically in X seconds.

Oi Frog ready to hop onto the stage

Bestselling picture book brand will tour the UK in the autumn.

Oi Frog! – the bestselling picture book by Kes Gray and Jim Field – is to be made into a stage show, touring the UK in the autumn.

The stage rights deal was secured between Karen Lawler, head of licensed content at Hachette Children’s Group, and Kenny Wax Family Entertainment.

Originally published in 2014, Oi Frog! recently received a Silver Award in the Nielsen Bookscan Awards 2019, which is given to titles that have sold over a quarter of a million copies in their lifetime.

Oi series sales currently stand at over 900,000 copies.

It also now has a burgeoning licensing programme, with six deals in place including greeting cards (Woodmansterne), games and puzzles (Paul Lamond), calendars (Portico), Top Trumps (Winning Moves), furniture and homeware (Peters) and magnetic charts (Fiesta Crafts).

Kenny Wax Family Entertainment has produced and managed multiple hits in children’s and family theatre including We’re Going on a Bear Hunt and Tall Stories’ The Gruffalo among others.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
 
Costume and fancy dress licensee expands ranges ahead of key date in calendar....
 
Club secures multi-year deal with Hawaiian sunglasses and eyewear brand....
 
Toiletries and gift specialist teams with illustrator Meredith Wing for new range....
 
Pop-up will celebrate brand’s diverse history in honour of milestone 60th anniversary....
 
Including ZAK securing a multi property homewares deal with WBCP EMEA....
 
Company unveils activity pack and wooden puzzles to tie in with 20th anniversary....
Get the latest news sent to your inbox
Subscribe to our daily newsletter