Sustainability-focused partnership with Keco for character meal boxes to launch nationwide.
One Animation has secured a deal with packaging manufacturer Keco for its preschool series, Oddbods.
The partnership will see Keco create bespoke sustainable and responsibly sourced children’s meal boxes branded with the Oddbods characters.
Launching this month, the premium takeaway meal boxes will be available at 7,000 fish and chip shops across the UK and will feature an Oddbods pop-out character for children to play with.
The boxes will also be plastic free and use FSC sustainably sourced paperboard.
“As we continue to extend the global footprint of Oddbods, bringing sustainable and plastic free products to the market is very important to us,” said Rob Spindley, svp commercial development USA & EMEA at One Animation. “We are very much looking forward to working with the team at Keco to create an engaging and fun meal time experience in an environmentally responsible way.”
Jamie Kearns, md at Keco, added: “Keco is excited to be working with One Animation to showcase the globally renowned series, Oddbods. Children throughout the UK & Ireland will be able to engage with the characters as they invent their own storylines or recreate scenes from this much-loved, Emmy Award-nominated animated series.
“These takeaway branded meal boxes will perfectly capture Oddbods and children will enjoy assembling and playing with their favourite characters, safe in the knowledge that all materials used are both plastic free and sustainably sourced.”