This ad will be closed automatically in X seconds.

One Animation serves up new Oddbods food fun

Sustainability-focused partnership with Keco for character meal boxes to launch nationwide.

One Animation has secured a deal with packaging manufacturer Keco for its preschool series, Oddbods.

The partnership will see Keco create bespoke sustainable and responsibly sourced children’s meal boxes branded with the Oddbods characters.

Launching this month, the premium takeaway meal boxes will be available at 7,000 fish and chip shops across the UK and will feature an Oddbods pop-out character for children to play with.

The boxes will also be plastic free and use FSC sustainably sourced paperboard.

“As we continue to extend the global footprint of Oddbods, bringing sustainable and plastic free products to the market is very important to us,” said Rob Spindley, svp commercial development USA & EMEA at One Animation. “We are very much looking forward to working with the team at Keco to create an engaging and fun meal time experience in an environmentally responsible way.”

Jamie Kearns, md at Keco, added: “Keco is excited to be working with One Animation to showcase the globally renowned series, Oddbods. Children throughout the UK & Ireland will be able to engage with the characters as they invent their own storylines or recreate scenes from this much-loved, Emmy Award-nominated animated series.

“These takeaway branded meal boxes will perfectly capture Oddbods and children will enjoy assembling and playing with their favourite characters, safe in the knowledge that all materials used are both plastic free and sustainably sourced.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

The takeover of The Roald Dahl Story Company means it will now become a division of the streaming giant with plans to create a 'unique universe'....
“The inaugural Disney+ Day will be a grand-scale celebration of our subscribers across the entire company."...
The quiz will take place on Thursday 14 October in the Thomas Lord Suite at Lord’s cricket ground....
A new 12 Days of James Bond advent calendar is launching on the, which is managed by Event Merchandising....
The company has partnered with ethical fashion brand, Aqua & Rock on a new collaboration which is aiming to champion sustainability in fashion....
The new Balenciaga Fit Set has been inspired by authentic archival looks from the luxury fashion house....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.