Aykroyd & Sons’ Rob Broadhurst on why the macroeconomic factors mean it’s a level playing field.
2019 has already been an eventful year, but arguably there’s more drama to come.
Source catches up with a selection of licensees to ask what they feel are both the positives and the challenges that lie ahead for the remainder of the year.
Today: Rob Broadhurst, sales and licensing, Aykroyd & Sons
“It’s hardly a unique viewpoint, but the biggest challenges for the remainder of this year are going to be driven by the ongoing political clusterf**k that is Brexit and its myriad effects which have created a rather ‘turbulent’ retail environment in the UK.
Having said all that, macroeconomic factors such as these are totally out of our control, so why fret? You can’t influence the outcome, all you can do is control/prepare you or your organisation’s response to it.
Also, they’re the same for everyone, including retailers and licensors, making it a level playing field, therefore the opportunities are still out there to be grabbed.”