Character World’s Tim Kilby on how to keep retailers and consumers spending in our industry.
It’s a New Year and many in the industry will be hoping to move on from the uncertainty that swirled throughout 2019.
Source catches up with a selection of licensees to ask them about their hopes and fears for 2020, from both a business and a personal point of view.
Today: Tim Kilby, brand director, Character World
“At Character World, the main hope for 2020 is another strong year for licensing to keep retailers and consumers spending in this wonderful industry. There’s plenty to look forward to coming up from evergreen or new licences, as well as those big events across sports, movies, streaming and a whole new video game console generation at the end of the year.
Our fears at this stage are few, only optimism that whatever comes our way from the election and Brexit, we are collectively in the same boat and if we all work together we’ll be fine.”
This feature originally appeared in the spring 2020 edition of Licensing Source Book. To read the full publication, click on this link.
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