Telecomms company, Motorola has teamed up with Pantone for a new multi-year partnership which will see the Pantone Color Institute inspire a fresh collection of smartphones.
Throughout the long-term partnership, Motorola will receive access to Pantone’s trend knowledge, Pantone’s Color Institute experts, plus a subset of curated colours that will feature strong design trends, including the Pantone Colour of the Year.
The partnership will begin with the launch of motorola edge 30 neo, which features four Pantone colours – Ice Palace, Aqua Foam, Black Onyx and the Pantone Colour of the Year for 2022, Very Peri.
“We are thrilled to be a strategic partner to a brand as iconic and influential as Pantone,” commented Ruben Castano, Motorola executive director of customer experience. “By combining our consumer and innovation-focused technology leadership with Pantone’s expertise in color trending, forecasting and market research, we will provide our consumers with another valuable method to express themselves through our devices.”
Elley Cheng, vp and general manager at Pantone, added: “Motorola exists to design, create and deliver purposeful innovations to people across the globe and has a strong history in developing intuitive products.
“At Pantone, we share these values, and we’re excited to be working with Motorola to highlight the importance and power of precision in design, innovation and self-expression in colour and technology.”