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Peter Rabbit takes up residence with The Peninsula

Luxury hospitality company, The Peninsula has secured an exclusive brand-wide partnership with The World of Peter Rabbit.

The character will arrive in time for Easter at The Peninsula in the form of special themed afternoon tea menus, stay packages and gifts.

The partnership will launch with a range of celebratory offerings at different Peninsula hotels around the world beginning on 15 March. These include a collection of co-branded merchandise featuring The Peninsula’s own Pen Bear mascot alongside Peter Rabbit.

In illustrations adorning limited edition apparel, children’s toys and décor at participating Peninsula hotels, the two characters will appear together in a series of iconic Peninsula settings: enjoying Afternoon Tea in a Lobby restaurant; reading in an elegant Peninsula guestroom; greeting new arrivals in front of various Peninsula hotel entrances; and encouraging sustainability and appreciation for nature by watering flowers in a blooming Peninsula Garden. The designs are the very first in which Pen Bear has shared the global spotlight with another children’s favourite.

“It is an enormous privilege to launch this co-branding partnership with The World of Peter Rabbit, particularly during this auspicious season,” commented Mark Kobayashi, The Peninsula’s svp of sales and marketing. “As well as celebrating Easter, which is synonymous with Peter Rabbit we are just beginning the Year of the Rabbit on the Chinese calendar.”

Thomas Merrington, creative director at Penguin Ventures, continued: “We are incredibly honoured that Peter Rabbit has joined Pen Bear and The Peninsula in this prestigious global partnership. From delicious afternoon teas, hand crafted chocolates and thoughtful in-room amenities, we know that families across the world will be delighted by this beautifully executed collaboration and enjoy making memories with Peter Rabbit and Pen Bear.”

The special themed afternoon tea will be available up to 31 December 2023 at six Peninsula properties around the world: The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula Chicago and The Peninsula New York.

The menu will feature delights inspired by Mr McGregor’s Garden and the Lake District such as Battenburg cake with blackberries, Morecambe Bay shrimp, and brown crab and radish sandwiches.

In addition, a range of Peter Rabbit and Pen Bear chocolates will be available until the end of March at Peninsula hotels worldwide.

The limited edition merchandise, meanwhile, will include classic children’s items such as plush Peter Rabbit and Pen Bear toys.

On top of this, there will be special Peter Rabbit-themed packages at four different Peninsula properties – The Peninsula New York, The Peninsula Chicago, The Peninsula Tokyo and The Peninsula Beijing – during the promotion period.

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