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Planeta Junior on board with The Secret Life of Pets 2

Licensing programme in Poland off to strong start as agency inks first deals in territory.

Planeta Junior has secured the first licensing deals for the upcoming The Secret Life of Pets 2 in Poland.

The hotly tipped Illumination Entertainment movie hits cinemas in the summer and Planeta Junior has earmarked key categories for licensing growth in its territories.

The agency has secured St Majewski for back to school and stationery; Trefl for puzzles and secondary toys; ERT for accessories and novelties; Krakowskie Wypieki for special bakery items; and SMYK for customised fashion apparel.

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