Hélène El Arouni joins media group’s French office.
Planeta Junior has expanded its team with the appointment of Hélène El Arouni as head of consumer products and media in France.
Hélène (pictured) has a 360-degree vision of the licensing business having worked as a marketing analyst at leading media sales house, TF1 Advertising, marketing manager at a start-up and as senior consumer products manager at TF1 Licenses.
In June, she was named as a 2019 Rising Star at the Licensing International Excellence Awards.
In her new role, Hélène will report to Antonella Ceraso who manages the sales cluster for French, Portuguese and Spanish operations.
She will manage media sales and consumer products for Planeta Junior clients including ZAG Animation, Cottonwood Media and Superprod Animation.
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