This ad will be closed automatically in X seconds.

Posh Paws unveils new branding

Popular licensee reveals modern new look ahead of trade fair season.

Posh Paws International has unveiled a modern new look to its corporate branding ahead of trade fair season.

The branding aims to reflect the company’s key commitments and values.

At the heart of the new look is a refined logo with an updated ‘paw’ element incorporating four pads, representing the values of the company and its products: quality, fun, passion and partnership.

The re-brand will be officially unveiled at Toy Fair later this month and will then roll out across all platforms, as well as on products, product packaging, corporate stationery, signage and trade/consumer marketing.

“Posh Paws plush toys have long been cherished by children and in line with the company’s exciting evolution we felt this was the perfect opportunity to introduce a modern new look,” said Alan Smith, md of Posh Paws International. “The design not only brings a dynamic personality to the brand but also reflects the core values of Posh Paws.

“As a business our vision is to create safe, quality products that never fail to make people smile and in 2019 we will be striving to achieve that on a global scale.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
BeanoJoke500x500
 
Beano and Source team up for competition with winner revealed at The Licensing Awards....
HasbroeOne500x500
 
Deal adds preschool powerhouse Peppa Pig to portfolio, plus PJ Masks, Ricky Zoom and additional brands in development....
IslaNublar500x500
 
New animated mini-series to premiere on Nickelodeon on September 14....
BrandsIn500x500
 
Licensed fashion apparel specialist adds two new faces as a result of continued growth....
TbirdsGullivers500x500
 
Including Thunderbirds Are Go activation set for Gulliver's Theme Park Resorts....
CraftBuddyAS500x500
 
Fantasy artist will also appear at the show on Tuesday September 3....
Get the latest news sent to your inbox
Subscribe to our daily newsletter