Popular licensee reveals modern new look ahead of trade fair season.
Posh Paws International has unveiled a modern new look to its corporate branding ahead of trade fair season.
The branding aims to reflect the company’s key commitments and values.
At the heart of the new look is a refined logo with an updated ‘paw’ element incorporating four pads, representing the values of the company and its products: quality, fun, passion and partnership.
The re-brand will be officially unveiled at Toy Fair later this month and will then roll out across all platforms, as well as on products, product packaging, corporate stationery, signage and trade/consumer marketing.
“Posh Paws plush toys have long been cherished by children and in line with the company’s exciting evolution we felt this was the perfect opportunity to introduce a modern new look,” said Alan Smith, md of Posh Paws International. “The design not only brings a dynamic personality to the brand but also reflects the core values of Posh Paws.
“As a business our vision is to create safe, quality products that never fail to make people smile and in 2019 we will be striving to achieve that on a global scale.”