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Primark gets its game on with NFL collaboration

Fast fashion retailer Primark has revealed a new partnership with NFL, kicking off in selected stores this week with a fresh athleisure menswear collection.

The collaboration underlines the retailer’s growing commitment to the sports merchandise space.

The seven-piece collection includes jerseys, t-shirts and sweats representing some of the most popular NFL teams including the New York Giants, Las Vegas Raiders, Miami Dolphins and New England Patriots.

The Primark x NFL partnership will also include further collections across menswear, womenswear and kidswear launching in 2022.

“Primark’s collaboration with the NFL is an incredibly exciting milestone for us as we continue to grow our sports licence offering,” commented Sarah Jackson, Primark’s director of licensing.  “Our recent licence launch with the NBA has been a huge hit with customers, and we know they are going to love our new NFL collection.

“The NFL is an iconic global sports brand, and we can’t wait to offer customers this fun and exciting collection which looks great on and off the field.”

Salha Latifsaid, senior international licensing director at NFL, added: “We are excited to partner with Primark and expand our retail presence in fashion. Our fans will be truly delighted with this stylish first offering and we look forward to the launch of future collections to build on the success.”

The new collection will be available across 103 stores in the UK and Europe this week.

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