Fitness blogger is launching a new range of sportswear with the retailer.
Primark has revealed its latest collaboration with a social media star – teaming up with popular fitness blogger Alice Liveing for a new range of sportswear.
The 42-piece collection – which launches on Boxing Day – includes a mix of athleisure and performance wear. It is inspired by Alice’s ethos that fitness and wellbeing is for everyone, reports Fashion United.
Items include reflective crop tops, quick dry mesh leggings and athleisure lines with statement prints such as multi coloured cameo, with sizes ranging from six to 20.
Alice – who is the author of the Clean Eating Alice series of books – announced the news on Instagram to her 611,000+ followers.
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