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Pusheen teams with Stitch & Story

Licensee unveils new knitting and crochet kits for fans to create their own version of the tabby cat.

The Pusheen licensing programme has welcomed new knitting and crochet kits courtesy of Stitch & Story.

The London-based company has launched the kits – which are suitable for beginners and more experienced crafters – which contain everything fans need to create their own version of the tubby tabby cat.

The kits include Pusheen Standing Amigurumi Crochet Kit; Pusheen Sitting Knitted Kit; Sloth Knitted Kit; and Super Pusheenicorn Amigurumi Crochet Kit.

“Jen [Hoang, creative director] and I were both excited about creating a collection around a brand with such enduring appeal,” commented Jennifer Lam, ceo at Stitch & Story. “Pusheen is so iconic, a tubby tabby cat who brings smiles and laughter to people all around the world.”

Jen added: “Developing these adorable kits to include Pusheen, Sloth, and Super Pusheenicorn, has been a lot of fun.

“Our craft kits empower others to start their own creative projects and tell their own stories. It was at that moment I thought that creativity and the cat became best friends.”

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