“Q4 is a huge quarter for Dreamtex”

Commercial director Andy Downie talks opportunity, teamwork and turkey.

It’s the most wonderful time of the year – and arguably the most important for the licensing business.

But what three words come to mind when thinking Q4 trading in 2018 and why? The Source asked some key names for their feedback.

Today: Andy Downie, commercial director, Dreamtex

Opportunity – Q4 is a huge quarter for Dreamtex in terms of sales. The run up to Christmas represents a great opportunity for us to drive sales at retail via marketing and sales led promotional activity. As a stock-led business we have confidence in our brands and we intend to maximise this opportunity both in the UK and in new territories where we have signed European deals.

Teamwork – we have launched some fantastic new licences and we are expecting them to fly off the shelves. Q4 is the culmination of all the hard work and effort our amazing team have put in to get all our products and licences to market in time for Christmas.

Turkey – when we moved into new premises earlier this year we invested in a company BBQ for Friday lunch times. On every BBQ Friday in December we will be cooking turkey for hot festive sandwiches, feel free to call in for one!”

This feature originally appeared in the autumn 2018 edition of Licensing Source Book. Click here to read the full publication.

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