Mascot and character costume specialist collaborates with Ram’s Rugby Club.
Ram’s Rugby Club has brought to life its mascot ‘Rookie’ in collaboration with Rainbow Productions.
Rookie will entertain crowds on match days keeping the spirits high, as well as appearing at PR events to boost recruitment in the mini and junior sections. The mascot’s responsibilities won’t end there, as Rookie will also appear at local state schools in partnership and support of Ram’s Rugby Club Coaching Out programme and support local charities.
Matt Maxwell, senior squad and marketing manager at Ram’s Rugby, commented: “Rainbow Productions’ experience and attention to detail in bringing brands to life made the decision to use them very easy. The training we received was outstanding and has enabled our actors and support team hit the ground running.
“The Rams Rugby brand team have enjoyed working with Kerry and Rainbow’s design and production team – and Rookie is a smash with everyone who meets him.”
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