This ad will be closed automatically in X seconds.

RHS and Dexam team for second collection

Following the success of its first collaboration, RHS has teamed up with kitchen cookware, bakeware and accessories specialist Dexam for a second collection.

The 2020 Home Grown collection of backpacks, lunch bags, lunchboxes, aprons and more was aimed at the children’s market. This year Dexam is offering collections for both children and adults: a new fun collection for Children called I Bug You, plus two new adult textile ranges called Benary Vegetables and Sunflower, which aim to bring the love of gardening alive and into the home.

The designs take their inspiration from some of the thousands of images held in the RHS Lindley Collections. In addition, as with the Home Grown collection, the I Bug You pieces have been designed with the environment in mind – the collection has been created using environmentally friendly or recycled material.

Featuring colourful ladybirds, beetles and other insects, the I Bug You range consists of a children’s apron, messy play apron, lunch bag and backpack.

Meanwhile, the Benary Vegetables range has been designed using unique vegetable prints produced by renowned horticulturist and botanist Ernst Benary (1819-1893). Items in the range include an apron, double oven gloves, a gauntlet, a set of two tea towels, a pot grab and a peg bag.

The Sunflower range – again including an apron, double oven gloves, a gauntlet, a set of two tea towels, a pot grab and a peg bag – makes use of two beautiful illustrations from the Lindley Collections: a bumblebee and a Helianthus annuus sunflower.

The adult ranges will be available to purchase in mid-July, while the I Bug You range will be available in early August.

On top of this, another RHS and Dexam collaboration is being planned for Christmas featuring a Mistletoe print-based collection. The range, featuring textiles and tabletop ceramics, will be launched in the autumn. More new products are in the planning stages for 2023.

“With a Christmas collection and more new products in the planning stages for next year, I look forward to even more successful collaborations with the RHS,” commented Bryony Dyer, md of Dexam.

Cathy Snow, licensing manager at the RHS, continued: “Stylish, useful and a lot of fun, these beautifully designed tea towels, aprons, lunch bags, backpacks – and so much more – are perfect for kitchens or picnics, while the wit and invention with which Dexam has employed RHS imagery will delight all ages.

“All the items have also been designed with the environment in mind, a key concern of the RHS. We’re thrilled to have helped to inspire these wonderful new ranges.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

With the Sustainability in Licensing Conference now just four weeks away, we're honouring the United Nations' 17 SDGs with 17 things you won't want to miss at this year's event....
Landmark collaboration will see the leading baby food brand create a Very Hungry Caterpillar range of baby and toddler snacks....
A number of familiar licensed names are featuring in Tesco's latest up to half price toy sale, which begins on Monday 3 October....
ToyTopic's Ashley Holman on why offering value for money on ranges is now crucial....
Peter joins the licensee from Mattel where he was senior national account manager....
FIFA has chosen Dream Theatre to manage the merchandise programme for the FIFA World Cup Qatar 2022 in India and South Asia....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.