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River Cottage brand ready to cook up a licensing storm

The Point.1888 on board to expand Hugh Fearnley-Whittingstall’s business into licensing.

The River Cottage brand is making the move into the licensing space.

Founded by Hugh Fearnley-Whittingstall, the business consists of TV series, cookery schools, three restaurants and books, and is marking its 20th year in business.

As part of this milestone, the team at River Cottage is looking to generate further brand awareness and get the message of eating seasonal, local, organic and wild to the nation through the introduction of a broader range of consumer products.

To do this, it has signed The Point.1888 to secure a number of long-term sustainable licensee partnerships across a spectrum of select retailers.

The brand extension agency will be looking at food and beverage products, as well as items for the home and kitchen. Products are expected to launch from spring/summer 2020.

“We are delighted to be working with the River Cottage brand as it embodies the British countryside and natural living and there is nothing quite like it in the UK,” said George Birtchnell, head of business development at The Point.1888. “Retail is shouting out for a collective enterprise and brand of this calibre, with its ethos, refreshing outlook to how things should be done and nationwide appeal.

“We have some big plans and everyone at The Point.1888 is looking forward to working with Hugh and his team to develop and launch stunning product collections.”

Lucy Lomas, commercial director at River Cottage, added: “We feel there is a fantastic opportunity to develop River Cottage products that are in line with our values and ethos and The Point.1888 was the obvious choice of agency to help us realise this ambition.”

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