LicensingSource chats to MGM’s Robert Marick to find out more on the plans to celebrate one of the best action films of all time.
Since the first film in 1987, the satirical sci-fi thriller Robocop – known for explosive action and smart-mouthed one-liners – has been celebrated by fans and critics.
Robocop’s success launched a massive franchise with three film sequels, a live-action and animated television series, video games, books, ‘inspired-by’ media campaigns and comics. The four films grossed over $350 million at the worldwide box office. It continues to have a global presence and reach with on-going programmes in the US, UK, Japan, China and the Nordics.
A lead property in MGM’s sci-fi portfolio, 35th anniversary plans for Robocop are expected to be fully revealed soon. “Expect to see an expansion of our highly successful licensing programme for the iconic property within the realms of gaming, merchandising and more,” says MGM’s Robert Marick.
A new style guide has been created for licensees to draw inspiration from, including artwork from pop cultural Japanese art styles, character art and a wide range of icons, patterns and logos. Robert continues: “MGM will be celebrating the 35th anniversary in a big way with 35+ licensees spanning apparel and accessories, toy and collectables, publishing and partworks, gift and novelty, plus interactive with partners in the US, Europe, Latin America and Asia.
“Robocop continues to be seen as one of the best action films of all time and it is supported by a global community of hardcore fans. From kick-starter campaigns to viral fan-made remakes and interpretive artwork, fans express their love of Robocop across the digital space and in pop culture.”
This feature originally appeared in the spring 2022 edition of Licensing Source Book. To read the full publication, click on this link.
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