Agent will build licensing programme for BBC comedy on behalf of brand owner, Rotator.
Rocket Licensing has been appointed to manage the licensing for comedy series, The Young Offenders, on behalf of brand owner Rotator.
The series follows the coming-of-age adventures of lovable rogues Conor and Jock as they navigate their awkward teenage years – not always successfully – in Cork, Ireland.
The Young Offenders began life as a film in 2016, becoming a breakout hit in Ireland and reaching €1.3 million at the Irish box office.
The six episode TV series aired on both BBC Three/BBC One and Ireland’s RTÉ in February 2018.
Rocket Licensing sees strong potential for a The Young Offenders licensing programme in Ireland, as well as growing strength for a campaign in the UK market as the newly commissioned series reaches screens from 2019.
Potential categories include apparel (notably t-shirts and sweatshirts, loungewear and nightwear), dress-up, gifting and homewares (such as mugs and novelty gifts), social stationery, calendars, accessories (such as bags and phone cases), games and puzzles and ringtones and apps.
An initial range of product is anticipated to coincide with the launch of the second series.
“The Young Offenders enjoys extraordinarily high – and growing – levels of awareness,” said Charlie Donaldson, joint md of Rocket Licensing. “The Irish market in particular has embraced this property wholeheartedly, while the BBC is giving strong backing to further series.
“With a great platform and huge popularity, we see fantastic potential for licensed output in Ireland and the UK and are excited to be working with Rotator.”