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Rocket Licensing adds lifestyle brand Rebel Girls

Agency to handle literary and lifestyle brand in the UK and Eire on behalf of Timbuktu Labs.

Rocket Licensing has been appointed to represent literary and lifestyle brand, Rebel Girls, in the UK and Eire.

The agency will be acting on behalf of US licensor and publisher, Timbuktu Labs.

Rebel Girls is a lifestyle media brand on a mission to raise a generation of confident girls backed by a global audience spanning 70 countries. Through storytelling, illustration and multimedia content, Rebel Girls encourages young women to ‘explore, learn and dream without limits’.

The book series – Good Night Stories for Rebel Girls – focuses on highlighting and celebrating women’s achievements, diversity, daring adventures and struggles to navigate a patriarchal world.

The two-volume collection each comprised 100 stories of inspirational women who changed the world – from Elizabeth 1 to Serena Williams and Nefertiti to J K Rowling.

The books have sold over four million copies since Volume 1 was first published in 2016.

In the US, the brand has already inspired books, calendars, gift sets, greeting cards, a podcast, audio books and school planners.

Rocket will be targeting a primary audience of 6-11 with key categories including stationery and social stationery, gifts and homeware, home textiles, daywear, nightwear, accessories, health and beauty.

The brand’s bedtime stories theme also offers good initial product opportunities in categories such as nightwear and bedding.

The agency will also be using key occasions such as World Book Day and International Women’s Day to drive the brand.

“Rebel Girls is a publishing and media phenomenon, proving more than ever that there is a market for this sort of brand message and product,” said Rob Wijeratna, joint md of Rocket Licensing. “We’re thrilled to be representing this highly original, eye-catching and empowering brand.”

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