This ad will be closed automatically in X seconds.

Rocket Licensing adds lifestyle brand Rebel Girls

Agency to handle literary and lifestyle brand in the UK and Eire on behalf of Timbuktu Labs.

Rocket Licensing has been appointed to represent literary and lifestyle brand, Rebel Girls, in the UK and Eire.

The agency will be acting on behalf of US licensor and publisher, Timbuktu Labs.

Rebel Girls is a lifestyle media brand on a mission to raise a generation of confident girls backed by a global audience spanning 70 countries. Through storytelling, illustration and multimedia content, Rebel Girls encourages young women to ‘explore, learn and dream without limits’.

The book series – Good Night Stories for Rebel Girls – focuses on highlighting and celebrating women’s achievements, diversity, daring adventures and struggles to navigate a patriarchal world.

The two-volume collection each comprised 100 stories of inspirational women who changed the world – from Elizabeth 1 to Serena Williams and Nefertiti to J K Rowling.

The books have sold over four million copies since Volume 1 was first published in 2016.

In the US, the brand has already inspired books, calendars, gift sets, greeting cards, a podcast, audio books and school planners.

Rocket will be targeting a primary audience of 6-11 with key categories including stationery and social stationery, gifts and homeware, home textiles, daywear, nightwear, accessories, health and beauty.

The brand’s bedtime stories theme also offers good initial product opportunities in categories such as nightwear and bedding.

The agency will also be using key occasions such as World Book Day and International Women’s Day to drive the brand.

“Rebel Girls is a publishing and media phenomenon, proving more than ever that there is a market for this sort of brand message and product,” said Rob Wijeratna, joint md of Rocket Licensing. “We’re thrilled to be representing this highly original, eye-catching and empowering brand.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

David Scott retires from the business, as Simon Foulkes takes up the reins as new owner and managing director....
Fashion retailer is working towards opening 153 outlets in two weeks' time....
Partnership renewal marks the biggest and widest-reaching gaming agreement in NFL history....
Company will act as the worldwide licensing agent in all categories for the bestselling comic series....
New 'heritage meets performance' collection includes retro-inspired apparel and footwear....
Darkness Ablaze expansion due to arrive globally on August 14, 2020....
Get the latest news sent to your inbox
Subscribe to our daily newsletter