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Roy’s Boys adds personalised character pyjamas to online range

Brands including Hey Duggee, Bing and Baby Shark among others feature in the new pyjama range.

The Roy’s Boys’ team has confirmed it is expanding its online range to include personalised character pyjamas, in addition to its existing collection of socks and leggings.

Brands including Hey Duggee, Bing and Baby Sharl, as well as a number of football clubs, will be featured in the range, with further additions following in due course.

“The personalised pyjamas are a great addition to our range,” commented the company’s account manager, Hannah Lowe. “We are continuing to tap into the online market that the bricks and mortar retailers do not have the capacity to reach, with bespoke gifting.

“We are building on what we do best and what Roy’s Boys is all about – giftable products at a high quality.”

Over the past year, Roy’s Boys has grown to a reach of over a million customers and is planning to significantly increase its following even further over the next year.

Marketing is the key to its online success – a mix of posts and ads through the Roy’s Boys platforms, as well as additional organic posts from licensors has contributed to an uplift in sales.

Anita Majhu, senior licensing manager at BBC Studios, said: “I am delighted that Hey Duggee is part of our valued partner’s expanding product range. Our customers have responded really well to Roy’s Boys’  new nightwear and it’s great to be able to reach our customers in such a fun and personalised way.”

Ben Lowe continued: “After only launching the personalised pyjamas at the start of this week, they have gone wild already and with Father’s day looming we are anticipating a busy one.

“After the past year, 2021 is looking incredible for us and the buzz around the office is so great to see. Roy’s Boys is growing at a phenomenal rate – a silver lining to the pandemic.”

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