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Sambro welcomes new head of business development

Sambro Europe has further strengthened its senior team with the appointment of a new head of business development.

Customer relationship expert, Hein Meurer (pictured) will take the reins, with a focus on the toy company’s business development strategies, the opening of new retail opportunities and continuing to accelerate growth for the business.

Based at its new Amsterdam headquarters, Sambro Europe is celebrating more than a decade in the European toy market having first opened operations in 2011. Following a strong growth trajectory, the company has a focus on new product development, exclusive partnerships and continuing to build long-term relationships with some of Europe’s largest FMCG retailers.

Hein’s experience includes being the co-owner of Office Happiness, an employee experience platform, and Affectuate, an Amsterdam-based growth agency, while he also worked for Canenco in the toy space for six years, where he was tasked with opening the UK market for the toy supplier.

As part of his new role, Hein will focus on the German, Scandinavian, French and Spanish markets. Here he will work to gain traction for the key own-brand lines for 2023 – Lil’ Bodz, Puzzle Palz and Bops n Tops. He will also develop exclusive retailer partnership lines and support special collection distribution for the upcoming Disney 100 and PAW Patrol 10 year anniversaries.

“I’m delighted to be joining at a time of huge opportunity for the business,” commented Hein. “My immediate focus will be on broadening Sambro’s retail landscape and accelerating sales growth throughout Europe. Sambro creates and distributes quality, creative, wide-ranging collections that I truly believe in. I will use this passion, alongside my experience, to build new customer relationships, as well as nurture existing ones.”

Eric Markus, md at Sambro Europe, added: “With Hein’s considerable experience in building customer relationships, and his passion for driving new business development strategies, he is ideally placed to drive growth across the European market.

“He is an excellent addition to our senior leadership team, and we can’t wait to see what he delivers for the business in 2023 and beyond.”

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