This ad will be closed automatically in X seconds.

Sambro welcomes new head of business development

Sambro Europe has further strengthened its senior team with the appointment of a new head of business development.

Customer relationship expert, Hein Meurer (pictured) will take the reins, with a focus on the toy company’s business development strategies, the opening of new retail opportunities and continuing to accelerate growth for the business.

Based at its new Amsterdam headquarters, Sambro Europe is celebrating more than a decade in the European toy market having first opened operations in 2011. Following a strong growth trajectory, the company has a focus on new product development, exclusive partnerships and continuing to build long-term relationships with some of Europe’s largest FMCG retailers.

Hein’s experience includes being the co-owner of Office Happiness, an employee experience platform, and Affectuate, an Amsterdam-based growth agency, while he also worked for Canenco in the toy space for six years, where he was tasked with opening the UK market for the toy supplier.

As part of his new role, Hein will focus on the German, Scandinavian, French and Spanish markets. Here he will work to gain traction for the key own-brand lines for 2023 – Lil’ Bodz, Puzzle Palz and Bops n Tops. He will also develop exclusive retailer partnership lines and support special collection distribution for the upcoming Disney 100 and PAW Patrol 10 year anniversaries.

“I’m delighted to be joining at a time of huge opportunity for the business,” commented Hein. “My immediate focus will be on broadening Sambro’s retail landscape and accelerating sales growth throughout Europe. Sambro creates and distributes quality, creative, wide-ranging collections that I truly believe in. I will use this passion, alongside my experience, to build new customer relationships, as well as nurture existing ones.”

Eric Markus, md at Sambro Europe, added: “With Hein’s considerable experience in building customer relationships, and his passion for driving new business development strategies, he is ideally placed to drive growth across the European market.

“He is an excellent addition to our senior leadership team, and we can’t wait to see what he delivers for the business in 2023 and beyond.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
HunterPaw500x500
 
The company has secured a deal with Paramount Consumer Products UK to develop an extensive range of products based on hit preschool brand....
Moomindance500x500
 
The popular European heritage brand, via master agent Rights & Brands, has extended The Point.1888’s representation agreement as its UK licensing agency....
MaartenMarianne500x500
 
In addition, the agency's existing representation deal has been renewed, under which it handles Hasbro/eOne’s portfolio of brands in CEE, Benelux, the Nordics and Turkey....
IPRRachel500x500
 
IPR Licensing has been named the exclusive UK licensing agency for Rachel Ashwell and her design brands including Shabby Chic....
PRatcliffe500x500
 
MV Sports' Phil Ratcliffe on the licences which are in big demand right now....
MikeColes500x500
 
Mike Coles, group md at Blues Group, on changes in strategy beginning to bear fruit and increasing sales year on year....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.