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Shane the Chef backing new summer recipe challenge

Hoho Entertainment brand supporting Too Good To Go which challenges children to rustle up food waste fighting recipes.

Hoho Entertainment’s Shane the Chef animated series is back a new summer competition, which challenges children to create ‘food waste fighting’ recipes.

Too Good To Go’s #EasyRecipeasy Children’s Challenge is aimed at children aged 12 and under, with the aim of encouraging them to learn about the topic of food waster in a fun, creative and interactive way.

The new challenge follows the app’s first children’s poetry competition, which received over 1,000 entries from school children across the UK, and Too Good To Go’s #EasyRecipeasy chef collaboration in April 2020.

Children are being invited to write and design their own recipe cards, utilising one or more of the country’s most wasted foods: bread, potatoes, milk, eggs and bananas.

Each of the five most wasted foods has been matched with an episode of Shane The Chef – which airs on Channel 5’s Milkshake strand – to provide recipe inspiration for children taking part in the challenge.

Shane the Chef is the first ever British animation series to focus on healthy eating for kids and aims to enthuse young children and families with a passion for fresh, healthy food and cooking.

“Shane the Chef is thrilled to support this hugely important waste food initiative,” said Helen Howells, joint md of Hoho Entertainment. “And encouraging kids to come up with their own recipes is just the sort of thing Shane likes to do in his own kitchen. Let’s get cooking.”

To enter, children with the help of their parents or guardians should send a photo or PDF of the designed recipe card to Entries are open now and will close at midnight on September 18, 2020. Entries will be split into two age categories (0-6 years and 7-12 years) and the winning recipe card from each category will win a special food waste fighting cooking kit that includes an apron, children’s cooking utensils and a Shane The Chef recipe book.

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