Silvergate Media teams with Tencent Video on landmark partnership

Silvergate Media is joining forces with Tencent Video to bring its new animated series The Creature Cases to China.

Silvergate will also partner with Tencent Video on a full consumer products roll out in China from 2023, to be led by toys and publishing.

The Creature Cases is an action, comedy and detective series animated by TeamTo that follows the adventures of a unique detective duo who specialise in solving animal mysteries. The first series – which launched on Netflix on 12 April – is soon to be released on Tencent Video, which will significantly expand the broadcast reach to families across China.

“The Creature Cases storylines have a vibrant, universal appeal and we’re excited that this new partnership with Tencent Video will bring the show to viewers in China,” commented Ron Allen, evp commercial at Silvergate. “Tencent Video shares our passion for bringing audiences innovative children’s content and we look forward to showcasing the series on China’s leading VOD platform and building a broad consumer products programme.”

Selina She, director of kids’ IP development and programming centre at Tencent Video, added: “We are delighted to get our paws on The Creature Cases and thrilled to be partnering with Silvergate Media on this dynamic new series. We deduce that its exotic mix of real-life fascinating facts from the amazing animal kingdom along with side-splitting, super-sleuthing detective antics will have broad appeal in China.

“We are excited to be launching the series in the territory shortly, followed by the start of our consumer products programme which will be full of animal wonder.”

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