This ad will be closed automatically in X seconds.

Sir Bradley Wiggins teams with Halfords

New children’s bike range will launch next summer in conjunction with Tour de France winner.

Halfords has teamed with Olympian and Tour de France champion Sir Bradley Wiggins for a new children’s bike range.

The new collection will consist of eight lightweight bikes aimed at the under 16s and will launch in July 2016.

Wiggins has helped to design the range.

He commented: “I wanted to develop a range of bikes for kids of all ages and abilities to jump on and feel like a Tour de France winner. You don’t have to be super fit or kitted out in lycra – these bikes are aimed at everyone, girls and boys, to help more kids get into cycling.”

Halfords also works with fellow Olympians Chris Boardman and Victoria Pendleton on the Boardman Bike brand and an exclusive range of women’s bikes.

In addition, ahead of Christmas, 34 new children’s’ bikes have just hit Halfords shops along with accessories, including more licensed products, such as Disney Frozen helmets and Minions bikes.

The popular event will take place at Lords Cricket Ground, in the Thomas Lord Suite on Thursday 13 October....
Dreamtex's Anthony Duckworth on taking advantage of wider opportunities across the licensing industry to maximise consumer spending....
“Working with the team at Moshi has been an absolute delight, and our free content drops are just the start of our collaboration."...
The animal welfare charity and Cantilever Media have joined forces with the upcoming Sky Original animated feature film based on a children's fantasy by Sir Terry Pratchett....
The hotly tipped animation will form a key part of BBC One's schedule this Christmas....
The sports and brands licensing agency is looking to hire a new licensing manager....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.