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Six finalists unveiled for 2020 License This competition

Live final will take place online during Festival of Licensing at 10am on Thursday October 8.

Six brand designers have been shortlisted for this year’s License This! final – due to take place live online during Festival of Licensing at 10am (BST) on Thursday October 8.

Three brands have been shortlisted in each of the Character & Animation and Brand & Design award categories.

Character & Animation finalists:

  • George Mackay, eejits (Creature Aided Design) (pictured above left)
  • Anthony Williams, WhamBlam! (Taoa Studio)
  • Siobhan Harrison, Foxglove Fairies (Siobhan at April Rose)


Brand & Design finalists:

  • Louise Bell, Louise Bell Art (pictured above right)
  • Danelle van Eeden, Kos-Kos
  • Tracey Colliston, Owls Nest (Ginger Betty)

This year’s two License This! winners will receive a free exhibition stand at BLE 2021, one year’s Licensing International membership, PR support, plus invaluable advice from the panel of industry experts.

In addition, all finalists will receive legal consultation from competition sponsor Wynne-Jones. Previous entrants – both winners and finalists – have successfully signed lucrative agent and licensing deals.

“Despite the obstacles, the 2020 License This! competition once more produced a plethora of creativity and business foresight among some high-quality entries,” said Kelvyn Gardner, md of Asgard Media and chair of the judging panel. “We have six very worthy finalists from whom we look forward to live pitches to decide our two champions.”

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