New collaboration will see collections for men, women and children across stores.
SmileyWorld has secured a new direct to retail deal with C&A.
The partnership will see Smiley launch new collections for men, women and children including denim, t-shirts, sweatpants, shirts, dresses, footwear and a full range of accessories.
The collaboration will feature all over Smiley prints, summer colours and unique reworks of the Smiley icon.
The collection has recently launched across all C&A stores in China.