This ad will be closed automatically in X seconds.

Spielwarenmesse 2021 postponed until the summer

Decision to move show from its January slot comes in the face of rising COVID-19 infection rates and further travel restrictions.

Spielwarenmesse will not take place in its traditional January time slot in 2021, instead running in the summer for the first time.

The show had been due to run in Nuremberg from January 27-31, 2021, but organisers took the decision to postpone as a direct result of the persisting COVID-19 pandemic.

For the first time in its long history, the world’s largest toy fair has been postponed until the summer by organiser Spielwarenmesse eG. The decision was made by the supervisory board on September 24 and comes in the face of rising infection rates and further restrictions on travel.

“We very much regret the decision to postpone the Spielwarenmesse 2021,” stated Ernst Kick, ceo of Spielwarenmesse eG.

Preparations for what would have been the 72nd event in January were already well under way. Based on the guidelines of the Bavarian State Government, the Health & Hygiene Concept drawn up in collaboration with the local health authorities and venue operator NürnbergMesse, had been well received by all participants.

However, with the new change in circumstances and concerns over the health of all participants, the organisers believed it would be almost impossible to stage the show and guarantee the customary level of quality at the end of January.

Ernst continued: “I’d like to thank everyone who joined us on this path, and I feel sure that the improvements we have made will benefit all future events and appearances.”

Spielwarenmesse eG is currently in talks with NürnbergMesse to find a suitable date for the show in 2021.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

The next major challenge in aid of industry charity The Light Fund has been confirmed for September 2025, taking in the five highest peaks in the UK and Ireland....
Cloudco Entertainment and Universal Products & Experiences have joined forces for a collaboration that merges the Care Bears with iconic legends of horror....
Hunter Price International has been named the consumer products partner in the UK and Europe for L.O.L. Surprise! and Crayola for the L.O.L. Surprise! Loves Crayola collaboration....
"This partnership with Big Picture Licensing marks a thrilling new chapter for emoji."...
Based in Melbourne, Lisa Sweeney will be responsible for supporting Licensing International’s Australian and New Zealand members through networking opportunities, educational programmes and expanded retail initiatives. ...
The new brand collaboration with the Netflix hit sees Clarks delve into its archive and recreated some of its most iconic silhouettes....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.