With the countdown well and truly on to the Brand & Lifestyle Licensing Awards 2022, major companies have been confirming their support for the event.
The B&LLAs 2022 is due to take place on Wednesday 27 April at the Hilton Park Lane, London.
Entries for all categories is currently open, with a deadline of Tuesday 8 March.
The entry and nomination process for all categories is free and via online submission – all the forms can be accessed from the dedicated B&LLAs website by clicking here.
Brand Licensing Europe returns as the headline sponsor of the Brand & Lifestyle Licensing Awards, while trade body Licensing International will once again be lending its support.
In addition, a number of stellar names have pledged their support as sponsors.
These include the Natural History Museum, which is sponsoring the Best Brand Licensed Home Décor Product or Range category.
“The awards are so important in highlighting and celebrating innovation in the licensing industry and have over the years been incredibly supportive of the heritage sector including our own licensing programme at the Natural History Museum,” explained Maxine Lister, head of licensing at NHM. “We are delighted to be able to support such an important event in the licensing calendar.”
Meanwhile, Hearst is sponsoring the Best Brand Licensed Gifting Product or Range, with Lou McArthur – head of licensing, lifestyle – saying that the company is a “staunch supporter” of the event.
“Hearst are firm believers in the power of brands and licensing partnerships and as such, we are staunch supporters of the B&LLAs and are delighted to be category sponsor of the Best Brand Licensed Gifting Product/Range 2022,” Lou commented. “Our Licensing division has grown exponentially over the last few years, due in large part to the unique and trusted relationship our iconic brands have with their highly engaged audiences. We’re never just a name on the box, we offer true partnerships. Our licensing services extend from consumer insight to product development to extensive marketing support that truly harnesses the power of our brands.”
A new award for this year is The Sustainability Brand Licensed Range, sponsored by Products of Change.
Helena Mansell-Stopher, founder of Products of Change, told LicensingSource: “The brand and lifestyle sector of the industry is expanding at a rapid rate – and this is down to how they connect with the consumer. They create user loyalty by emotionally connecting the brands’ target prospects and storytelling through product, they extend the brands reach, confirm credibility which all motivates the buyer to buy.
“This area is rapidly growing as lifestyle brands put purpose and profit at an even level and that’s why Products of Change is proud to support the first sustainability award at the B&LLAS this year.”
Francesca Lisle, md of Lisle Licensing which is the sponsor of Best Brand Licensed Fashion Accessories or Lifestyle Product or Range, says that she “cannot wait” to get together at the awards to celebrate another year of industry success.
“As attendees to the B&LLA’s, we’ve witnessed first-hand the passion and triumphs in the brand and lifestyle sectors of the licensing industry,” Frankie commented. “The creativity, YoY monetary value to the industry and general growth, inspired us to look at our own business model and broaden the bandwidth of our portfolio.
“And here we are in 2022, delighted to be sponsoring a category not only at our very first awards, but at the B&LLAs and in a sector where Lisle Licensing has achieved growth, opened new doors for clients and is thrilled to rep outstanding new brand and lifestyle clients. We cannot wait to get together at this year’s awards and celebrate another year of industry success.”
Sarah Papadopoulos, commercial director at Sara Miller – sponsor of Best Brand Licensed Health & Beauty Product or Range – says that the B&LLAs offers a unique opportunity for lifestyle brands to be celebrated.
“We are so excited to be a B&LLAs award sponsor this year,” she commented. “For us the B&LLAs offer such a unique opportunity for lifestyle brands to be recognised by industry experts and the licensing community as a whole. Having won awards ourselves we are really keen to be involved and support celebrating excellence within our industry.”
Also pledging their support as sponsors are MDR Brand Management, WildBrain CPLG, Pink Key Licensing, Start Licensing, Golden Goose, Discovery Consumer Products, Erve, Dependable Solutions, Poetic Brands, H&A, Beanstalk, Metrostar, TSBA, Brandgenuity and BrandComply.com.