This ad will be closed automatically in X seconds.

Sports Merchandise and Licensing Show postponed for 2020

Event had been due to run at Stamford Bridge on November 17.

The organiser of the Sports Merchandise and Licensing Show has confirmed that the 2020 event has been postponed.

The event had been due to take place at Chelsea FC’s Stamford Bridge on November 17.

A statement from the team said: “We have been monitoring the current situation closely and exploring all available options over the last few months. As we are ultimately led by government advice, we also want to ensure that we can create a safe environment for our exhibitors and visitors and, therefore, we have had to make the inevitable decision to postpone this year’s event.

“We are hopeful that SMLS will return to Stamford Bridge in 2021 and have provisionally held the dates of 14th/15th November 2021. We will be in touch in due course with further details about exhibiting and visiting, but if you have any questions in the meantime please feel free to contact us.

“We would like thank you for your continued support of the show and look forward to hopefully welcoming you all to Stamford Bridge next year.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Deal secured with Electronic Arts and Retail Monster to bring video game characters to life via plush....
Amscan's Mel Beer talks Halloween, industry support and re-connecting with each other on a human level....
Shaun the Sheep farm garden in Tawada, Japan gets an illuminations makeover for winter....
One-of-a-kind digital collectables based on Smighties characters to launch following deal....
Trade body celebrates the best of the German licensing business in 2020....
Including 35th anniversary celebrations for Back to the Future, and Funko welcoming new vp of sales....
Get the latest news sent to your inbox
Subscribe to our daily newsletter