Gift company renews and extends licence with Caroline Mickler.
Gift licensee Star Editions has renewed and extended its agreement with Caroline Mickler on the Moomin brand.
Star’s wholesale Moomin gift product range already includes art prints, postcard packs, postcards, magnets, tea towels and canvases, but now also includes cushions, metal signs and wall clocks.
The extended range, illustrated with colourful imagery of Moomintroll, his family and friends, including Snorkmaiden, Sniff, Mymble and Little My, will launch in Q2 2018.
Will Marston, ceo of Star Editions, said: “We pride ourselves on selecting the most current licences, the most appealing illustrators and the most commercial brands.
“Moomin has been a classic for many years and remains a very popular brand with our trade customers. We are delighted to be announcing a renewal and extension of this gift product range.”
Caroline Mickler added: “This range has been a strong seller for Moomin over a number of years. We’re thrilled that Star Editions has not only been able to continue working with the brand, but added items to its range of high-quality Moomin gift products.”
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