The company has acquired magazine rights for the fast growing Moonbug preschool brand.
Story House Egmont (formerly Egmont Magazines) has acquired the magazine rights to preschool brand, CoComelon.
The deal was signed by Story House Egmont publishing director, Laura Adnitt and includes all territories in the group for magazines, as well as colouring and activity book formats for EEA territories.
“As a parent, I know first-hand the great appeal and value of CoComelon,” commented Laura. “As a publisher, I see the huge potential to share this blissful brand in a printed format with thousands of young families across our publishing network.
“CoComelon, with its mind-blowing reach and ‘of the moment’ relevance, is a wonderful addition to our publishing portfolio, where we aspire to offer something for every child. We are incredibly excited by this acquisition and can’t wait to get started on our product development with Moonbug.”
Katie Wilkinson, publishing manager at ThePoint.1888, added: “When Story House Egmont takes on a new brand, it fully commits to the partnership and to building the brand. The scale of CoComelon is like nothing we have seen in preschool and we cannot wait to see what this new partnership will deliver to its fans.”
CoComelon will join a preschool portfolio will also includes Thomas and Friends, Milkshake, Ryan’s World and PAW Patrol at Story House Egmont.