“This is a very exciting time for exhibitors” says show organiser.
Exhibitors are gearing up for the ‘revamped and re-energised’ Surtex show, taking place at New York City’s Javits Centre next week.
Surtex – which will run from February 3-6 – is now located alongside the National Stationery Show and the NY Now winter market, with the idea behind this major layout change being that visitors can now access hundreds of exhibitors across all three events with just one trade show badge.
Surtex – which has been running for 33 years – is one of the primary sourcing events in the art and design licensing calendar for potential retailers, manufacturers and licensees looking to collaborate with artists and creatives on everything from home textiles to beauty product ranges and ‘trend services.’
“This is a very exciting time for Surtex exhibitors whose original designs and illustrations will be seen by attendees earlier in the production cycle with the new February show dates,” Sandra Kehoe, exhibitor marketing manager for organiser Emerald Expositions, said.
“Co-locating the show with NY NOW will provide Surtex artists and designers the opportunity to showcase their work to an even broader audience of design and licensing industry professionals – including fashion industry attendees in the city for fashion week and seeking to source original patterns and designs.”
New exhibitors at the show will include the AGO art gallery of Ontario, Oak Print Design and Inspire Art Licensing Ltd. Noted ‘veterans’ returning to Surtex will include Design Works International, the World Art Group and MHS Licensing.
Marty Segelbaum, president of MHS, commented: “We’re expecting big things from the revamped and re-energised show and are thrilled to be featuring new artwork from our already successful artists as well new artists now earlier in the year and to a broader audience.”